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Melissa Houston
HOME
ASSESSMENT
ABOUT ME
CONSULTING SERVICES
SPEAKING EVENTS
CASH CONFIDENT
BLOG
CONTACT
HOME
ASSESSMENT
ABOUT ME
CONSULTING SERVICES
SPEAKING EVENTS
CASH CONFIDENT
BLOG
CONTACT
The Value Gap: Why Your Business May Be Worth Less Than You Think
Melissa Houston, CPA, CEPA 5/10/26 Melissa Houston, CPA, CEPA 5/10/26

The Value Gap: Why Your Business May Be Worth Less Than You Think

Discover what the value gap is, why buyers may value your business lower than expected, and how to increase business value before selling.

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Built to Sell Rich: How to Increase Your Business Valuation Multiple (and Get Premium Dollar When You Exit)
Melissa Houston, CPA, CEPA 5/2/26 Melissa Houston, CPA, CEPA 5/2/26

Built to Sell Rich: How to Increase Your Business Valuation Multiple (and Get Premium Dollar When You Exit)

Increase your business valuation multiple before you sell. Learn how to reduce risk, improve profitability, and build a sellable asset buyers will pay premium for.

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The Top Business Deal Killers When Selling a Business (And How to Avoid Them)
Melissa Houston, CPA, CEPA 5/2/26 Melissa Houston, CPA, CEPA 5/2/26

The Top Business Deal Killers When Selling a Business (And How to Avoid Them)

Discover the top deal killers that stop business sales, lower valuations, and scare buyers away—plus how to fix them before you sell.

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What Buyers Actually Look For in a Business
Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

What Buyers Actually Look For in a Business

What buyers actually look for in a business: profit, systems, and independence. Learn how to increase your valuation before selling.

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Your Business Makes Millions—So Why Is It Only Worth One?
Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

Your Business Makes Millions—So Why Is It Only Worth One?

Learn why high-revenue businesses can still receive low valuations—and how to increase business value, reduce owner dependency, and build a sellable asset.

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If You Sold Today, Would You Be Disappointed? (Most Founders Would)
Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

If You Sold Today, Would You Be Disappointed? (Most Founders Would)

If you sold your business today, would you be disappointed? Discover why most founders are—and uncover your sellability score with this assessment.

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