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Melissa Houston
HOME
Fractional CFO
Executive Financial Coaching
Build Business Valuation
Exit Readiness
Employee Ownership Trust & Governance Advisory
PODCAST
ABOUT ME
CONTACT
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Fractional CFO
Executive Financial Coaching
Build Business Valuation
Exit Readiness
Employee Ownership Trust & Governance Advisory
PODCAST
ABOUT ME
CONTACT
Melissa Houston, CPA, CEPA 7/20/26 Melissa Houston, CPA, CEPA 7/20/26

Why Recurring Revenue Is One of the Most Important Factors When Selling Your Business

Recurring revenue makes your business more valuable by creating predictable cash flow and reducing buyer risk. Learn why it matters when selling your business.

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Melissa Houston, CPA, CEPA 5/10/26 Melissa Houston, CPA, CEPA 5/10/26

The Value Gap: Why Your Business May Be Worth Less Than You Think

Discover what the value gap is, why buyers may value your business lower than expected, and how to increase business value before selling.

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Melissa Houston, CPA, CEPA 5/2/26 Melissa Houston, CPA, CEPA 5/2/26

Built to Sell Rich: How to Increase Your Business Valuation Multiple (and Get Premium Dollar When You Exit)

Increase your business valuation multiple before you sell. Learn how to reduce risk, improve profitability, and build a sellable asset buyers will pay premium for.

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Melissa Houston, CPA, CEPA 5/2/26 Melissa Houston, CPA, CEPA 5/2/26

The Top Business Deal Killers When Selling a Business (And How to Avoid Them)

Discover the top deal killers that stop business sales, lower valuations, and scare buyers away—plus how to fix them before you sell.

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Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

What Buyers Actually Look For in a Business

What buyers actually look for in a business: profit, systems, and independence. Learn how to increase your valuation before selling.

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Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

Your Business Makes Millions—So Why Is It Only Worth One?

Learn why high-revenue businesses can still receive low valuations—and how to increase business value, reduce owner dependency, and build a sellable asset.

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Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

If You Sold Today, Would You Be Disappointed? (Most Founders Would)

If you sold your business today, would you be disappointed? Discover why most founders are—and uncover your sellability score with this assessment.

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