Build a stronger business. Create more freedom. Have more options.
Fractional CFO & Business Value Advisory
Financial leadership for established, founder-led businesses that want to improve performance today while building a more valuable, transferable business for tomorrow.
CPA • Certified Exit Planning Advisor • Fractional CFO • Forbes Contributor • Author
Revenue growth doesn't always create business value.
Your business may be growing while margins are tightening, cash flow is unpredictable, financial reporting isn't giving you the answers you need, or too much of the business still depends on you.
These aren't just financial problems.
They can limit growth, reduce business value and make the company harder to eventually transfer or sell.
The goal isn't simply to build a bigger business. It's to build a better one.
Financial leadership that builds business value.
Fractional CFO
Move beyond historical financial reporting. Get better forecasting, profitability insight, cash-flow management, KPIs and financial decision support.
Explore Fractional CFO Services →
Build Business Value
Understand what's driving — or eroding — the value of your company and systematically strengthen the business behind the numbers.
Build a More Valuable Business →
Exit Readiness
Prepare long before a transaction is on the table. Reduce owner dependence, strengthen financial information and build a business that's easier to transfer.
Your financial strategy and exit strategy shouldn't be two separate conversations.
This is where I think your positioning becomes particularly strong.
Many owners don't need an "exit planner" today.
They need someone helping them make better decisions now — while understanding how those decisions affect enterprise value later.
You bring the CFO lens and the exit/value lens together.
Built for established founder-led businesses.
Typically $3M+ in annual revenue
Professional services and other established service businesses where financial performance, people, processes and owner dependence have a significant impact on enterprise value.
This isn't bookkeeping or outsourced accounting.
It's senior-level financial and strategic advisory for owners making bigger decisions about their businesses.
Build smarter. Grow stronger. Exit on your terms.
(5 minutes. Immediate insight. No fluff.)
Led by a CPA & Certified Exit Planning Advisor (CEPA)
I’m Melissa Houston, a CPA and CEPA with more than 25 years of experience helping businesses strengthen financial performance and build long-term value.
I’ve worked with business owners across every stage of growth and have seen firsthand what makes a business stronger, more valuable and ultimately more transferable.
My approach combines financial strategy with a deep understanding of the value drivers that sophisticated buyers and investors care about.
This work isn’t theoretical. It’s practical, measurable and focused on building a better business today—and a more valuable asset for the future.
How We Can Work Together
Fractional CFO & Business Value Advisory
Strategic financial and business advisory for owners who want to strengthen performance, increase enterprise value and build a business that gives them more freedom and more options.
