The Sellable Firm Podcast
Most business owners spend years focused on growing revenue, serving clients, and generating income. But there’s another question every owner needs to ask:
Are you building a business — or just creating a job for yourself?
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Your business may be one of your largest financial assets, but its value depends on more than revenue.
Buyers look for transferable value: strong profitability, predictable revenue, documented systems, a capable team, and a business that can thrive without the owner at the centre of everything.
The Sellable Firm Podcast helps founders understand what truly drives business value and how to intentionally build a company that creates wealth — whether you plan to sell someday or simply want a stronger, more profitable business.
Hosted By
Melissa Houston, CPA, CEPA
Melissa Houston is a Chartered Professional Accountant, Certified Exit Planning Advisor, Forbes contributor, and author of Cash Confident.
After years of helping business owners understand their numbers and improve financial performance, Melissa saw a common challenge: many successful founders had built profitable companies but had not built businesses that could easily transition, scale, or sell.
The Sellable Firm was created to change that.
Each episode explores the strategies that help owners close the gap between what their business is worth today and what it could be worth in the future.
What You’ll Learn
On The Sellable Firm Podcast, we talk about the value drivers that create stronger, more attractive businesses, including:
Increasing profitability and cash flow
Reducing owner dependence
Building recurring and predictable revenue
Creating scalable systems and processes
Developing leadership and management depth
Understanding what buyers really look for
Preparing for succession, transition, or a future sale
Because the best time to build a sellable business is before you’re ready to sell.
Latest Episodes
Listen to conversations and solo episodes designed to help you think differently about your business, your wealth, and your future options.
Ready to Increase the Value of Your Business?
You don’t have to be ready to sell to start building a more valuable company. The decisions you make today determine the options you’ll have tomorrow. Discover where your business stands and identify the biggest opportunities to increase value.
Interested in Being a Guest?
The Sellable Firm features conversations with founders, advisors, investors, and experts who help business owners build stronger companies.
If you have insights that help founders grow, improve, or prepare for what comes next, we’d love to hear from you.
