Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
Offers a roadmap to becoming a financially savvy business owner and shows readers how to own their financial power, make smarter, and more profitable business decisions, and feel confident about understanding and managing their business finances. Order from Amazon or Barnes & Noble Below!
The Cash Confident Book
It will take you through the no-nonsense 5-Step Cash Confident Framework™ and unpack money management 101 in clear, easy-to-follow steps to prime you for success.
In this book, you'll learn:
How to think about money in your business
How to create a financial plan for your business
How to set up a money advisory board
How to beat CEO imposter syndrome
How to recognize your business's financial strengths and weaknesses
How to put profit ahead of all else
WATCH THE CASH CONFIDENT BOOK TRAILER
CASH CONFIDENT BOOK
WHAT PEOPLE ARE SAYING
“If you’re looking to strengthen your financial footing and manage your money more effectively, then Cash Confident by Melissa Houston is a must-read. This book provides an expansive yet easy to understand overview of the key concepts that all business owners should know for financial success. It's time to get Cash Confident!”
★★★★★
Jennifer Cohen
“If you're an entrepreneur looking to optimize your profit and make smart financial business decisions that maximize your return, then look no further than Melissa Houston's Cash Confident. This comprehensive book provides a clear framework and strategies which empower business owners to take control of their finances in a meaningful way. Written in a straightforward yet relatable tone, Melissa Houston's book is essential reading for any business owner who wants to feel confident when it comes to managing cash flow. Highly recommended!”
★★★★★
Farnoosh Torabi
“Melissa's wisdom has captivated me for years through her no-nonsense advice on her incredible podcast and esteemed Forbes column. The anticipation for the release of her first book has been building up, and I couldn't be more excited! I'm ready to plunge into the pages of her book, knowing that it holds the keys to making wiser financial decisions (particularly because women tend to outlive men.) Prepare to embark on an extraordinary journey as this book unfolds its unique contents. Filled to the brim with actionable steps and real-world examples, it transcends the boundaries of a mere read—it becomes an indispensable guide for every entrepreneur.”
★★★★★
Linda Sinhu
THE SHOOT-FROM-THE-HIP ADVICE, EASY-TO-UNDERSTAND DEFINITIONS
Of financial terms, practical step-by-step implementation of strategies, and overall guidance. By learning how to approach your business finances with gusto, getting smart about money, and gaining a healthy growth mindset, you can go from confusion and cash flow issues to making money work for you.
I'M A CPA, SPEAKER, AUTHOR, AND FOUNDER OF SHE MEANS PROFIT,
a podcast and blog that teaches successful business owners how to increase their profit margins so they keep more money in their pocket and increase their net worth. Melissa is a contributor at large publications such as Entrepreneur, CEOWORLD, and Forbes.
I HAVE DECADES
OF CPA EXPERIENCE UNDER MY BELT,
but I also have something not many others can claim to: years of social work experience and years of being exactly where you are today and living exactly the journey you’re going through.
I’ve experienced financial insecurity first hand so I understand profit problems. But I’ve also come out the other side stronger, wiser and far more prepared. I coach it because I’ve learned it and lived it, so I know just how important it all is.
I understand the tightrope of bringing in revenue and still needing to spend money to make that money. In fact, it’s my mission to help women entrepreneurs like you keep more of the money they make, and manage that money wisely and powerfully.
Melissa Houston
CPA