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Melissa Houston
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Melissa Houston
HOME
ASSESSMENT
ABOUT ME
CONSULTING SERVICES
SPEAKING EVENTS
CASH CONFIDENT
BLOG
CONTACT
HOME
ASSESSMENT
ABOUT ME
CONSULTING SERVICES
SPEAKING EVENTS
CASH CONFIDENT
BLOG
CONTACT
How Can a Founder Increase Business Valuation Before Selling?
Melissa Houston, CPA, CEPA 6/3/26 Melissa Houston, CPA, CEPA 6/3/26

How Can a Founder Increase Business Valuation Before Selling?

Want to increase the value of your business before selling? Learn 7 proven strategies to boost valuation, reduce founder dependency, improve profitability, and attract premium buyers.

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Why Buyers Discount Businesses That Revolve Around the Founder
Melissa Houston, CPA, CEPA 5/26/26 Melissa Houston, CPA, CEPA 5/26/26

Why Buyers Discount Businesses That Revolve Around the Founder

Founder dependency can quietly destroy business value. Learn why buyers discount founder-led businesses and how to improve transferability before an exit.

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What Is Key-Person Risk—And Why It Can Kill Your Exit
Melissa Houston, CPA, CEPA 5/6/26 Melissa Houston, CPA, CEPA 5/6/26

What Is Key-Person Risk—And Why It Can Kill Your Exit

Key-person risk can reduce your business value or kill a sale. Learn what it is, why buyers care, and how to build a sellable, independent business.

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Why ‘Being Needed’ Is Killing Your Business Value
Melissa Houston, CPA, CEPA 5/4/26 Melissa Houston, CPA, CEPA 5/4/26

Why ‘Being Needed’ Is Killing Your Business Value

Founder dependency lowers business value. Learn why being needed hurts sellability and how to build a scalable, transferable business asset.

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You Don’t Own a Business—You Own a Job (And It’s Costing You Millions)
Melissa Houston, CPA, CEPA 5/1/26 Melissa Houston, CPA, CEPA 5/1/26

You Don’t Own a Business—You Own a Job (And It’s Costing You Millions)

Think you own a business? If it can’t run without you, it’s a job. Learn how owner dependency destroys valuation—and how to build real value.

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