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Melissa Houston
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Melissa Houston
HOME
THE SELLABLE FIRM
ABOUT ME
PODCAST
THE EXIT TABLE
BLOG
CASH CONFIDENT
CONTACT
HOME
THE SELLABLE FIRM
ABOUT ME
PODCAST
THE EXIT TABLE
BLOG
CASH CONFIDENT
CONTACT
Most Businesses Don’t Fail Suddenly—They Drift
Melissa Houston 2/5/26 Melissa Houston 2/5/26

Most Businesses Don’t Fail Suddenly—They Drift

Most businesses don’t collapse overnight; they drift due to declining margins, cash strain, and delayed decisions. Learn how leaders spot drift early and regain financial clarity.

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Financial Blind Spots That Put Otherwise Strong Companies at Risk
Melissa Houston 1/29/26 Melissa Houston 1/29/26

Financial Blind Spots That Put Otherwise Strong Companies at Risk

Strong companies don’t fail overnight—they weaken through unseen financial blind spots. Learn the risks that hold CEOs back and how to regain clarity and confidence.

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Melissa Houston CPA CEPA

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